Privacy policy
Last updated: July 1, 2026
1. Introduction
Äerd Lab SARL ("Äerd Lab", "we", "our", or "us") is committed to protecting your privacy and handling your personal data transparently and securely.
This Privacy Policy explains how we collect, use, store and protect your personal data when you visit our website, place an order, create an account, subscribe to our newsletter, or otherwise interact with our online store.
The website is powered by Shopify, which provides the e-commerce platform used to sell our products.
2. Data Controller
The controller responsible for processing your personal data is:
Äerd Lab SARL
20 Rue des Peupliers
L-2328 Luxembourg
Email: studio@aerdlab.com
3. Personal Data We Collect
Depending on how you use our website, we may collect the following personal data:
Contact information
- name
- billing address
- shipping address
- email address
- telephone number
Order information
- products ordered
- order history
- payment status
- delivery information
- returns and refunds
Payment information
Payments are securely processed by our payment providers.
Äerd Lab does not store your complete credit or debit card details.
Account information
If you create an account, we collect:
- username
- encrypted password
- saved addresses
- preferences
Technical information
When you visit our website we may automatically collect:
- IP address
- browser type
- operating system
- device information
- pages visited
- referring website
- cookies and similar technologies
Communications
If you contact us, we may store:
- emails
- customer support messages
- information you voluntarily provide.
4. Legal Bases for Processing
If you are located in the European Economic Area (EEA) or the United Kingdom, we process your personal data under one or more of the following legal bases:
Performance of a contract
We process your information to:
- process your order
- deliver your products
- handle payments
- process returns and refunds
- provide customer support.
Legal obligations
We process certain information to comply with accounting, tax, consumer protection and other legal obligations.
Legitimate interests
We process data where necessary to:
- protect our website against fraud
- improve our products and services
- secure our systems
- analyze website performance
- prevent abuse.
Consent
Where required by law, we rely on your consent for:
- marketing emails
- non-essential cookies
- personalized advertising.
You may withdraw your consent at any time.
5. How We Use Your Personal Data
We use your personal data to:
- process and deliver your orders;
- manage your account;
- communicate with you regarding your purchases;
- provide customer support;
- process returns, exchanges and refunds;
- detect fraud and secure our website;
- improve our products and services;
- comply with legal obligations;
- send marketing communications where you have given consent.
6. Cookies
Our website uses cookies and similar technologies.
These include:
Essential Cookies
Required for the operation of the website, shopping cart, checkout and security.
These cookies cannot be disabled.
Analytics Cookies
Used to understand how visitors use our website and improve its performance.
These cookies are used only with your consent where required by law.
Marketing Cookies
Used to personalize advertisements and measure advertising performance.
These cookies are only placed after you have provided your consent through our cookie banner.
You may change your cookie preferences at any time through the cookie settings available on our website.
7. Sharing Your Personal Data
We only share your personal data where necessary.
This may include:
- Shopify (our ecommerce platform)
- payment providers
- shipping and logistics companies
- IT service providers
- website hosting providers
- analytics providers
- email marketing providers (where applicable)
- legal or regulatory authorities when required by law.
These providers process your data only for the purposes described in this Privacy Policy.
8. International Transfers
Some of our service providers may process personal data outside the European Economic Area.
Where this occurs, we ensure that appropriate safeguards are in place, including the European Commission's Standard Contractual Clauses or other legally approved transfer mechanisms.
9. Data Retention
We retain personal data only for as long as necessary.
Typically:
- customer account information is retained until the account is deleted;
- order information is retained for up to 10 years where required by tax and accounting laws;
- marketing information is retained until you withdraw your consent;
- customer service correspondence is retained as long as necessary to resolve your request or comply with legal obligations.
10. Your Rights
If you are located in the European Economic Area or the United Kingdom, you have the right to:
- access your personal data;
- correct inaccurate information;
- request deletion of your personal data;
- restrict processing;
- object to processing;
- withdraw your consent at any time;
- request data portability;
- lodge a complaint with your local supervisory authority.
To exercise any of these rights, please contact:
11. Automated Decision-Making
We do not use automated decision-making or profiling that produces legal or similarly significant effects on individuals.
12. Children's Privacy
Our website is not intended for children under the age of 16.
We do not knowingly collect personal data from children.
If you believe that a child has provided us with personal data, please contact us so that we can remove the information.
13. Data Security
We implement appropriate technical and organizational measures designed to protect your personal data against unauthorized access, loss, misuse or alteration.
However, no method of electronic transmission or storage is completely secure.
14. Changes to this Privacy Policy
We may update this Privacy Policy from time to time.
The latest version will always be published on this page together with the updated revision date.
15. Contact
If you have any questions regarding this Privacy Policy or the processing of your personal data, please contact:
Äerd Lab SARL
20 Rue des Peupliers
L-2328 Luxembourg
Email: studio@aerdlab.com
If you are not satisfied with how we handle your personal data, you have the right to lodge a complaint with the Luxembourg National Commission for Data Protection (CNPD) or with the data protection authority in your country of residence.